The redesign for Kohler was two fold. Kohler’s current landing page lacked hierarchy and a clear brand story. Secondly, their customer’s lifestyle had shifted from highly styled, aspirational spaces to more attainable, human spaces. With the concept of “We dream at home” we elevated the relatable everyday experience one has with the appliances in their home. By showcasing Kohler products in situ, a story unfolds how one can live with Kohler supporting your everyday moments. The individual products are displayed underneath the hero image making them easily scannable and allowing for a quick path-to-purchase. Introducing a narrative of Form, Function and Finish to the Kohler site allows their product sets and features to be highlighted in a logical flow while keeping the experience scalable and flexible.
Inspiration from their many interior designers is now better integrated into every step of the user journey. “Finish” elevates Kohler’s inspiration videos and shows the wide range of possibilities and applications of their products. By promoting Kohler’s interior designers they demonstrate their services as a product as well as their thought leadership in the industry.
