The nature of work is changing. The tools we use needs to be just as flexible and nimble as our teams. The challenge many companies face today is creating collaborative work environments with a mobile workforce. With our work for VoxBox — Polycom’s compact, portable speakerphone — we wanted to illustrate how Polycom keeps you seamlessly connected.
While the product is our focus, at the core we are showcasing human relationships. The hero image on the landing page is a continuous scene of one team working in three locations: the office, home and on-the-go. Under each scenario, key benefits and features are displayed per user type. By doing this we provide opportunities to relate to the product and elevate relevant testimonials while illustrating the flexibility of this telecommunication solution. By using a conversational tone, lifestyle elements and intuitive animations we make Polycom more approachable.
Simplicity becomes a core experience to the site. We make the important content easily accessible right away, such as feature list, data sheets, white papers and product resources. This is further supported with the simple, streamlined navigation which identifies customers’ goals and funnels them down focused paths to accomplish their needs.
