Sephora Virtual Artist

The Sephora Virtual Artist app allows users to try-on, customize and explore makeup looks. Using augmented reality users can experiment with different beauty products live on their face including lipstick, eyeshadow, blush, eyebrow powder and false lashes. With a few clicks users can save, share, take tutorials, get professional advice, and purchase products through the app.

As the app went through five consecutive launches, features had been added ad hoc. We mapped all current and proposed new feature sets and tied them to the desired KPIs. With the launch of 6.0 we wanted to streamline the entire UX structure making core features easy to access and sharing simple and frictionless.

With approval of the new structure we started tearing through designs in an aggressive two month timeline. Utilizing a Sketch shared library we had built from SVA 5.0 proved essential for this project’s pace. New UI elements were developed and added to the library as the app evolved in 6.0.

Three hundred and fifty screens later, we passed files off to Sephora’s development team with bullet-proof annotations. We supported with QA testing on iOS and Android, ensuring the live product stayed true to our designs and Sephora’s sophisticated brand.